SEO Specialist: Careers, Salary & Skills Required

Search engine optimization or SEO is a position that has been around for less than the past 20 years but has led to largely growing working opportunities where individuals from almost every sector have created. As of now, there are over a billion sites, and every website pays attention to search engine results pages on Google, Yahoo, Bing, and other less popular searching tools. After all, SEO is still the king of organic and content detection.

Who is an SEO Specialist?

One who acquires knowledge and specializes in the algorithms behind search engine results so that they can help their consumers and businesses stand out in searches.

Initially, most researchers had experience marketing their own companies or websites. Although, nowadays SEO is included in the curriculum of digital marketing learning, and various SEO professionals acquire knowledge through courses and certificate programs and continue to earn salaries that are in proportion to their level, position, and job size. Experience using SEO tools such as Raven, Moz, and others is also crucial.

SEO professionals are a professional highly sought by organizations because organizations require search engine optimization to stand out in most niches.  Whether you are a search engine optimization professional or are just heading into the field, a career in SEO promises enthusiasm and huge potential for growth.

But how do you progress in your SEO career?

Once you have honed the dark art of search engine optimization, you need to pay attention to adding value to your career ahead.

As seen, usually, most SEO professionals remain in the marketing field and use their analytical skills and extensive learning experience in digital marketing to build bright careers in the industry.

Below is the list of 7 popular jobs and career pathways for beginners and experienced SEO professionals who wish to take their careers to the next level.

1. Search engine marketer

Search engine optimization and search engine marketing (SEM) generally go hand in hand, but in actuality, they are poles apart. SEM is much more comprehensive and includes SEO.  While many SEM professionals only specialize in paid search, you can choose SEM and SEO for both. Search engine marketers earn an average salary of $ 45,255, averaging $ 2,300 more per year than a regular SEO specialist, according to Payscale. Knowledge of Google AdWords, Bing AdWords, and various web analytics is required for this service.

2. Consultant for corporate marketing

Various individuals from this field become public influencers, business advisors, and marketing consultants. Although this position generally requires you to be successful in your own business or someone else’s, you can work with companies almost anywhere, become a speaker and work with companies as clients to improve your marketing and strategic planning. . Mostly, in this job, you will work with customers to suggest solutions for their particular requirements, plan and help implement research and other marketing initiatives, analyze the efficacy of existing and existing strategies, and in the long run. long-term strategy and support to those organizations. In short, consulting is an ideal profession if it is guided by ideas and strategies. The average package for a business consultant is $ 57,610 per year.

3. Digital marketing

Getting into digital marketing is an easy way to leverage your current SEO expertise while developing your skills and raising your income. Digital marketers in general cover overall online marketing including SEO, SEM, PPC, and social media. This shows you are required to be able to make and execute the marketing methodologies, use SEO, work with content planning, analyze and use social media as part of long-term plans, use data management and analysis, and to work with platforms. circulation. Individuals in this profession earn an average salary of about $ 46,919 annually, but a study background or certification in web marketing, communications, and strategic marketing can increase your package drastically.

4. Market analyst

Data analysis is an important section of search engine optimization and as an SEO specialist, you probably know this work and field. As a market analyst, your primary responsibility is to use numerical values to record and compare the performance of initiatives at present, identify opportunities for newer initiatives, and make data-driven reports and forecasts. Market analysts make nearly $ 52,176 per annum and can further enhance their careers from their skills in business analysis, strategy, market research, and SQL.

5. Content marketer

Content marketing is ideal for SEOs who prefer to work with content rather than links and numbers. Content marketers need SEO skills when working with the instant making of online matter, articles, outreach content, videos, images, reports, and other content. While your exact work depends on the business, most content marketers make a crucial part of a marketing team to answer the content decisions of a marketing plan. With an average salary of $ 56,414 for beginners in the sector, content marketing also pays a lot more than SEO alone.

6. SEO manager

Search engine optimization generally needs a group of analysts, data managers, SEO specialists, content strategists, tech experts, etc. The bigger a business, the bigger its SEO team, and the more it will benefit from an SEO manager. Managers need to understand search engine optimization and potential search engine marketing but monitor a team and marketing strategies directly instead of working directly on data sharing and link analysis on a day-to-day basis. SEO managers can expect an average revenue of $ 64,358 but may have different responsibilities depending on the organization and size of the group.

7. Businessman

When you start your own business, you can use your knowledge as a search engine optimization specialist and deliver it to businesses on your own terms. If you own any idea or anything to provide to a business, prefer working on projects on contacts, or have some other reason to start your own business, in the long run, to start your own business can fetch you profit.

In this field, you will make an average of $42,931, and you will be placed in a field that is rapidly growing with numerous branches for you to choose from. This provides you an excellent and different opportunity to establish your career and then further choose a field that interests you more, or that has a better salary package for your further growth and improvement.

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